2010

PEACOCK STORE
Bologna

A multitasking space where art, culture and shopping meet

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<p><B>PEACOCK STORE</B>
<BR>Bologna<BR><BR>
A multitasking space where art, culture and shopping meet</p>
<p><B>PEACOCK STORE</B>
<BR>Bologna<BR><BR>
A multitasking space where art, culture and shopping meet</p>
<p><B>PEACOCK STORE</B>
<BR>Bologna<BR><BR>
A multitasking space where art, culture and shopping meet</p>
<p><B>PEACOCK STORE</B>
<BR>Bologna<BR><BR>
A multitasking space where art, culture and shopping meet</p>
<p><B>PEACOCK STORE</B>
<BR>Bologna<BR><BR>
A multitasking space where art, culture and shopping meet</p>
<p><B>PEACOCK STORE</B>
<BR>Bologna<BR><BR>
A multitasking space where art, culture and shopping meet</p>
<p><B>PEACOCK STORE</B>
<BR>Bologna<BR><BR>
A multitasking space where art, culture and shopping meet</p>

Interior design for the new Peacock Store, 80 square meters clothing store located in the city centre of Bologna, within a multitasking space where find place art, culture and shopping. In a historical moment when everyone forgets the human dimension preferring virtual reality, this place becomes the physical collector of youngest trends born in the city. The design concept is based on a low-cost profile that using recycled materials and industrial products, turn them into creative opportunity. Economic difficulties together with a strong awareness have created favorable conditions for this new design concept. Sobriety becomes interesting and attractive, capabilities of research and development of the project have produced a space of new generation. An interior design cheaper and more intelligent, less luxurious but more friendly and welcoming. The mix of hydraulic pipes, PVC tanks and OSB wood gives to the store an underground style that reflects products for sale in the shop.